The WORST Digital Marketing Influencer.. Scammer Alert?

• Text Elements: The title "THE WORST DIGITAL MARKETING INFLUENCER" is prominently featured in large, bold text, making it immediately noticeable and intriguing.
• Emotive Words: Words like "scammers" and "exposing it all" suggest drama and controversy, which are likely to draw viewers' curiosity.
• Imagery: The central image of a person thoughtfully posed creates a sense of questioning or investigation, aligning with the phrase "Scammer Alert?" in the title.
• Comparison and Contrast: The two side panels include images of individuals with text implying deceit ("digital marketing business" and "Scammers..."). This may attract viewers interested in uncovering potential fraud.
• Financial Figure: Including a specific amount ($82.5k) can catch the eye of those interested in financial success stories or scams, as it suggests there are large sums of money involved.
• Narrative Appeal: The juxtaposition of different characters around the central figure can suggest a storytelling approach, enticing viewers who enjoy narrative-style videos.

Overall, the thumbnail is designed to suggest scandal and controversy, motivating viewers to click to learn more about the supposed scam which relates directly to the provocative title.