How to Use Social Media to Grow Your Author Brand

Clear Branding: The thumbnail prominently features the logo of "Lulu University," which suggests credibility and specialization in helping with author branding.
Engaging Image: The person holding a smartphone appears to be taking a selfie, which connects directly to the concept of social media and personal branding.
Relatable Pose: The subject's pose is casual and approachable, making the content seem accessible.
Consistent Color Scheme: The use of a blue background with white text enhances readability and creates a professional appearance.
Alignment with Title: The visual element of an author with a smartphone effectively ties into the title's theme of using social media for personal branding.
Text Clarity: The thumbnail text is bold and legible, ensuring that the video's title is immediately understood, which is crucial for attracting clicks.

Thumbnail Analysis